Untitled Collection

This branding project was created for the Duluth folk band, The Roadside Lupines. As an ongoing collaboration, the identity continues to evolve alongside the band as they grow and define their sound. Drawing inspiration from their name and the rugged beauty of Minnesota's North Shore, I developed a flexible visual identity system that reflects both their roots and their music.

The brand features a simple yet adaptable logo system, an earthy color palette, thoughtfully selected typography, and supporting graphic elements inspired by native lupine wildflowers and the natural landscapes the band calls home. The goal was to create a visual presence that feels authentic, approachable, and timeless while providing the flexibility needed to support future albums, merchandise, promotional materials, and live performances. This project demonstrates how a strong brand foundation can grow organically, creating a cohesive and recognizable identity that remains true to the band's story.

This project showcases Trailfitters annual hiking challenge held each summer in the Northland. Each year, I am tasked with developing a fresh creative campaign that brings new energy to the event while maintaining consistency with the established brand identity. While the event logo remains unchanged, I create a unique visual theme through a new color palette, custom graphics, and promotional materials designed to distinguish each year's challenge from those before it.

The project includes the design of event posters and supporting social media content that build excitement, encourage participation, and celebrate the region's outdoor culture. Balancing brand recognition with creative reinvention, each campaign captures the spirit of adventure and community while offering participants a fresh experience year after year.

This collection showcases several years of campaign designs, highlighting how a consistent brand can evolve through color, illustration, and creative storytelling. You'll also find a sneak peek at an upcoming poster, offering a glimpse into the next chapter of the challenge's visual journey.

This yearly art fair is a beloved end-of-summer tradition, bringing together local artists, live music, and a community of makers and creators. I designed a promotional poster and Instagram graphic to build excitement for the event, using a fun, hand-drawn illustration to give audiences a sneak peek of the welcoming atmosphere that makes the event so special.

Evermore, is a fictional art shop and workshop centered around the belief that creativity has the power to connect people, inspire learning, and create positive change in the world. The brand identity draws inspiration from the relationship between people, the earth, and artistic expression.

The visual system combines hand-drawn illustrations, an earthy color palette, and approachable typography to create a brand that feels both authentic and refined. The logo was designed to evoke creativity, discovery, and personal growth, while the packaging system utilizes recycled materials to reflect the brand's commitment to environmental responsibility.

Inspired by the annual Château-d'Oex International Hot-Air Balloon Festival in the Swiss Alps and the region's rich folklore, this project challenged me to create a fictional event rooted in a real cultural tradition. Drawing from the legend of the Barbegazi, mythical mountain creatures known for their oversized feet that double as skis, I developed a complete event identity that celebrated the whimsy and adventure of the story. The project included a logo system, promotional advertisements, and a collection of event merchandise designed to bring the festival experience to life.

Welcome to my animation library, where simple sketches turn into living, moving stories.